A little while ago I was driving my car and a traffic report came on the radio. It gave some useful information but also a lot of information about roads I was not going to be using. As the report was trying to satisfy lots of people it ended up telling me lots of information I didn't need to know while missing out information that could be useful. I began thinking it would be great to have a personalised traffic report and given that my mobile has text to speech functionality and can connect to the Internet on the move maybe it could generate it (especially as I purchased the SVOX Victoria app which gives the mobile a rather charming accent). Digging around I found that the Highways Agency publishes some great RSS feeds for key roads so I thought I would have a go at building an app. To keep the development time for this experiment to a minimum I decided to use PhoneGap.