A little while ago I was driving my car and a traffic report came on the radio. It gave some useful information but also a lot of information about roads I was not going to be using. As the report was trying to satisfy lots of people it ended up telling me lots of information I didn't need to know while missing out information that could be useful. I began thinking it would be great to have a personalised traffic report and given that my mobile has text to speech functionality and can connect to the Internet on the move maybe it could generate it (especially as I purchased the SVOX Victoria app which gives the mobile a rather charming accent). Digging around I found that the Highways Agency publishes some great RSS feeds for key roads so I thought I would have a go at building an app. To keep the development time for this experiment to a minimum I decided to use PhoneGap.
phonegap
Just targeting one mobile platform is not good enough anymore but building apps for lots of different mobile phone platforms could be a long and tedious task. Every smartphone platform has its own software development kit (SDK), these will need a developer to use different languages to be able to work with them all. You could easily end up with five or six code bases in order to reach a decent number of devices. So what to do if a mobile web site isn't seen as an acceptable alternative? Fortunately mobile apps and mobile web sites are two ends of a spectrum of possibilities. Sitting somewhere in the middle is PhoneGap Build, a service that lets you develop using Javascript, HTML and CSS and then builds apps for five platforms in the cloud.