marketing

There's nothing like the expression of mild surprise to confirm that a radical change in the technological landscape is taking place. While showing people the latest phone I've on review, the ZTE Racer (a £99 pay as you go Android phone from 3 UK) I was struck by how many times I heard things like “Oh, that's actually alright, isn't it?”, maybe a realisation that smart phones are arriving for the masses and not just people who are prepared for spend hefty sums on the latest shiny gadget. This isn't a unique offer either, other networks are offering budget Android smartphones (notably Orange with the San Francisco) so now many people who might not have considered owning a smart phone could now do so leading to some interesting changes and new opportunities.

A thought that hasn't left my mind after my recent trial of the HTC Hero smart phone is a creeping suspicion that the days of the general purpose mobile phone are numbered. Up until now we have tended to carry one mobile device with us and used it for all occasions. It was fine for when at work, and on an evening out. It didn't matter what we where wearing or where we were, we would just have one phone. Now mobile devices are providing more and more functionality, and that functionality will differ in importance according to your situation. Is it logical any more to stick with one phone?

There was once a time when the computer industry was not really people orientated, instead the focus was on pushing data around and worrying about nothing but algorithms. Those days ended with the arrival of Web 2.0, the web changed forever, the model of top-down publishing of content was revolutionised by the idea of users generating content and maintaining connections with each other through social networks. Sites like Facebook and Twitter have brought the web alive as a social space, but what if you want to implement some of these ideas on your own site? This is where Michael Peacock's new book Drupal 6 Social Networking may come in very handy.