4777333366448844433777712226666 - a crazy long number, but what does it mean? It represents how you input 'greenhughes.com' into a browser on a mobile phone in terms of key-presses, that is without the pauses required to input the address correctly. Entering an address into a mobile web browser can be a time consuming and pretty miserable task, this example just takes you to the front page, if you wanted to get the RSS feed, which can work really well on a mobile phone, you will be confronted with an even longer task. Every day we walk past resources that feature web addresses with our mobile phones, like adverts, books, magazines and don't bother to use our mobile devices with them. Why? Well it just takes too long. This leads to a bit of a lost opportunity, fortunately there is a way to get web addresses, text and phone numbers onto your mobile by using a technology known as mobile codes, a two dimensional barcode (rather than the one dimensional bar codes scanned by the tills at shops) that contains a small amount of information within it that can be transferred by using the camera on the mobile to pick up the mobile code and turn it back to text. The whole process is quite painless for the user and takes advantage of the cameras on phones that have improved greatly over the last couple of years.